The Clean Seas campaign works with governments, businesses, and citizens to eliminate the needless use of disposable plastics in order to protect our rivers, seas, and the ecosystems which sustain life on earth and our very well-being. The campaign, which is technically rooted in the long-standing work of UNEP and the Global Partnership on Marine Litter, focuses on increasing ambition for policies that will reduce pollution and build circular economies, encouraging innovation in supply chain and waste management, and on inspiring individual behavior change to send important signals to business and government that this is a priority that we all care about.